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Your logo is the front door of your business. It’s the element that greets your audience and defines first impressions. It has to speak for something—your identity as a brand and the message you want to communicate to your customers. It is a visual cue in which people will be able to immediately identify your brand.

Packaging can be theater, it can create a story.” — Steve Jobs One of the major struggles for most marketers is getting their target customers to notice the product. Product packaging plays a major role not only for brands in the retail environment but also for those in the influencer marketing network and even in events planning industry.

Influencer kits are the modern-day sales kits. They are a cost-effective strategy to get your new product in front of your target audience. An influencer kit is essentially a tangible representation of what your business and products are all about—a portfolio of your business’s products and services that is given to an influencer.

Think about a childhood memory when you’re about to open a present on a Christmas Day. It’s the excitement and anticipation of not knowing what’s inside the box that makes you thrilled beyond measure.Changing times have turned unboxing from a personal pleasure to an online fad, to a powerful eCommerce tool. It has become a vital factor that successful brands take advantage of to build a personal connection with their customers.

“Developing an effective onboarding program is an investment, but it’s a good one, and there are ways to improve your approach without killing your bottom line.” - Forbes

Your product’s packaging has a far greater purpose than just protecting what’s inside from possible damage. It is meant to ultimately communicate your brand to your target audience—to visually show what your brand stands for and what’s in it for your customers.