In today's rapidly evolving business environment, the question "Why is sustainable packaging important?" is being asked by companies across all industries. As environmental awareness reaches new heights and consumer preferences shift, sustainable packaging is becoming not just a consideration, but a necessity. Businesses are now...
In the competitive beauty industry, having an eye-catching product is key to attracting and retaining customers. But it’s not just the formula inside the container that counts; the packaging plays a critical role in creating that first impression. Effective cosmetic packaging design doesn’t just grab...
Public relations (PR) packages are a vital tool in building relationships between brands and influencers. When done well, these packages can boost your brand's visibility, create genuine excitement, and lay the foundation for long-lasting partnerships. Whether you're just starting or have years of experience, crafting...
Creating custom packaging for your business involves understanding your product's unique needs and the preferences of your target audience. The process of designing and producing packaging tailored specifically to your product can significantly enhance its appeal and functionality. By investing time and effort into custom...
An elegantly designed package often entices consumers, urging them to pick up a product. The color, texture, and overall appearance can significantly sway a buyer's decision. How does packaging affect consumer buying choices? It directly impacts the perceived value and quality of the product. This...
Custom packaging adds significant value to your products by enhancing their appeal and functionality. By investing in custom packaging, businesses can create a unique identity that sets their products apart from competitors. This tailored approach not only improves brand recognition but also ensures that products...
The digital age has ushered in an era where social media reigns supreme in our everyday lives, elevating online personalities, or influencers, to a status whose impact stretches well beyond simple selfies and lifestyle updates. From fashion to food, beauty to fitness, influencers wield considerable...
The dynamic retail environment, marked by fierce competition both in brick-and-mortar stores and online platforms, underscores the pivotal role of packaging. More than just encasing a product in an attractive container, it's about forging an experience, and a lasting emotional bond with consumers. This leads...
The competitive landscape of retail, teeming with brands clamoring for consumer attention among a vast array of choices, underscores the critical importance of packaging. It serves as the initial touchpoint between your brand and your customers—a tangible representation of your values, quality, and commitment to...
In the dynamic world of retail, the way a product is presented can often be as crucial as the product itself. Among the myriad of packaging options available, clear product packaging stands out as a leading choice for brands aiming to make a bold statement....
Packaging is the silent salesman of your product. It speaks volumes before a single word is read. In a marketplace awash with competition, custom packaging isn't just another cog in your brand's wheel; it's the linchpin. It's a vital component in the consumer's decision-making process,...
In today's digital age, online influencers have become powerful marketing tools for brands. By leveraging their reach and influence, brands can boost their visibility and credibility in the market. One effective way to collaborate with online influencers is by providing them with influencer kits. These...
Luxury packaging is a powerful tool for brands seeking to elevate their product's presentation and stand out from their competitors. With its attention to detail and exquisite design, luxury packaging not only enhances the overall aesthetic appeal of a product but also communicates a sense...
Choosing the Palette: Exploring the Pros and Cons of 4-Color and PMS Printing in Packaging" Packaging design is a delicate dance between creativity and technicality, and the choice between Pantone Matching System (PMS) and 4-color (CMYK) printing will play a pivotal role in design options....
Imagine walking through a marketplace, surrounded by numerous products competing for attention. What captures your attention first? More often than not, it is not the product itself but the logo—the subtle yet powerful symbol that conveys a brand’s identity instantly. A logo is the face...
The Power of Packaging: Create Brand Connections with Custom Metal Appliques and Textured Paper In today's fast-paced and competitive business world, capturing a prospect's attention is the first line of offense in making a lasting impression. Let’s explore the remarkable impact of custom metal appliques...
When it’s important to make the kind of impression that tempts your prospective guests to say yes to your event, you need custom invitations that combine all the best design elements to create the perfect presentation. It’s just this that will make your corporate invitations stand out from...
Creating professional member kits for timeshare members, credit card holders, or other types of memberships requires careful planning. It's important to work with a design company offering a wide range of materials, finishes, and production process options. Why does variety matter so much? Versatility allows...
With the holidays fast approaching, the sparkle of tinsel and the glow of colored lights will soon be competing for attention with your products at the shelf. So, you’d best have a plan for creating a point of purchase display that will outshine the glitz...
Designing a custom menu is a thoughtful process that syncs your restaurant’s identity with your customers’ desires. The right menu captivates diners while embodying your establishment’s personality. When done well, it entices guests to order and encourages repeat visits. While great food, exceptional service, and...
These days, we hear a lot about UV rays and the need to protect ourselves from sun exposure so we don’t get wrinkles, discoloration and skin cancer. All of this is true, so be sure to grab some SPF 50 before you hit the beach. But,...
Here at Fastkit, showcasing your success by telling your financial story with authority and packaging each report with originality and flair are our specialty. When it comes to financial printing, our custom reports will help you present the story of your company’s success in a clear...
It takes an insane level of design savvy, a fearless imagination and deft follow-through to create packaging that’s off-the-charts successful. It also requires a packaging designer who perpetually – and maybe even a bit obsessively – keeps a finger on the pulse of emerging industry...
The New Year may mean new possibilities for your brand, but it can also bring new challenges. Whether your competitors are ramping up their marketing efforts or you’re getting ready to launch new products, crafting success in 2015 means working on the never-ending project of...
Have you ever wondered why beauty products are often packaged in soft pink or elegant purple? Or why do soda companies choose bold reds and blues for their packaging? The reason is simple yet profound: it’s all about color psychology. The colors you encounter daily...
Successful event planning means using all the creative and practical powers at your disposal to draw the people you invite in, making your event irresistible. By creating custom event invitations that become more an extension of the event itself than an afterthought, you can stir...
Every business leader knows that first impressions are critical to success. After all, no executive ascends the corporate ladder without making strong impressions on employers and colleagues. Yet as much as first impressions matter, it’s essential that any company focuses not just on making a...
Luxury packaging is like magic—it captivates. However, the true enchantment lies in how it’s created. Consider the most elegant package you have encountered—the kind you hesitate to discard, as it feels like a work of art. What is it that makes it stand out? What...
In every relationship, there comes a point where comfort can turn into boredom if you aren’t careful to add some spice. That’s true for the relationship between you and your customers too. When they look at your packaging and presentations, do they see more of...
All great product design takes sensory input into account. When automotive designers develop next year’s models, they appeal to their customers’ senses with every aspect of the driving experience. Car companies spend millions to make a closing door sound reassuringly solid, improve the feel of...
Elle Woods had the test scores and GPA to get into Harvard Law, but her pink resume spritzed with perfume ultimately lead to her acceptance. If Legally Blonde taught us anything, it’s to focus on the fine details and finishing touches of any project. Little...
At some point in their lives everyone has danced to Sir Mix-a-Lot or had to stop, collaborate, and listen to Ice Ice Baby, but when these one-hit-wonders failed to innovate, their careers tanked. Today, these artists are known for reality TV appearances and questionable commercials....
In the bustling marketplace, standing out is not just an art—it's a necessity. Drawing inspiration from nature, such as the peacock's mesmerizing feathers or the beta fish's vibrant colors, can transform how we think about visibility in retail. Just as these creatures captivate their audience,...
Art has the power to inspire. Gapingvoid has made it their mission to unite creativity with corporate culture. They are known for their transformative artistic creations. Their team infuses offices and workplaces with thought-provoking designs to encourage engagement and innovation. When it came time to...
Your menu says more about your restaurant than what you serve. It tells customers what kind of service they should expect, how much they should be expected to pay, and how much care is put into the food preparation. In many ways, the menu serves...
Cosmetics brands are all about making the customer feel attractive, whether they’re appealing to men wanting to smell nice on a date or a young woman trying to cover her acne or highlight her cheekbones. With the nature of the product, there’s a ton of...
When all the packaging in a store appears uniform—rows of square boxes stacked neatly—it creates an uninspiring, monotonous display. A uniquely curved design, however, stands out. It can draw attention and invite further exploration. Creative packaging shapes go beyond simply protecting the contents; they spark...
It’s hard to stay on top of the latest fashion trends. One day you’re in, and the next day you’re out. Unfortunately, falling behind on popular opinion can cost you far more than your cool reputation; it can also cost you in sales. Customers are...
In many ways, your product packaging is just as important as what’s inside. The package often serves as your first point of contact with the customer. Are you charming your buyers, or simply frustrating them with your choices? Consider some of the best and worst...
Consider the last product you purchased. It is likely that the packaging played a significant role in capturing your attention. Whether it was the elegant box of a luxury item or the vibrant, distinctive wrap of a more common product, the packaging conveyed a story....
Your package is the first impression you give to customers, whether they’re picking up a box off the shelf or opening a binder to review a presentation. You can entice them and wow them with your quality, or you can bore them with something they’ve...
There comes a point in your customer journey when they’re about to say yes, and you’re able to start your relationship together. It’s a moment where the sales team holds their breath and waits for the customer to decide to go with them or move...
Custom kitting is a great way to market your products. Whether you’re looking for a mini pack to introduce customers to your offering, creating gift kits for the holidays, or need sales bundles so your team can hand out samples on the road, we’ll be...
Whether you’re hosting a product launch party, industry conference, promotional event, or holiday party, your guests will judge your event long before they arrive. As soon as they open the invitation they’ve decided how excited they are for your event. Do your invitations lure them...
FastKit is housed in an unassuming warehouse in the lush tropical landscape of Miami. The stark white building is identifiable only by the clean lettering over the doors. Its simplistic presence gives no hint as to the intriguing work taking place inside. Behind closed doors,...
Releasing new products isn’t always easy. If you’re not careful, your latest items will hit the line quietly and go largely unnoticed in the vast landscape of competitors that floods nearly every market. Done right, however, your new releases can herald long-lasting success for a...
Your product’s packaging has a far greater purpose than just protecting what’s inside from possible damage. It is meant to ultimately communicate your brand to your target audience—to visually show what your brand stands for and what’s in it for your customers. According to research...
“Developing an effective onboarding program is an investment, but it’s a good one, and there are ways to improve your approach without killing your bottom line.” - Forbes According to a study conducted by TINYpulse, facilitating an engaging and well-thought-out onboarding program leads to more...
Think about a childhood memory of opening a gift on Christmas morning. The thrill and anticipation of uncovering what’s inside made the experience unforgettable. Unboxing has changed from a personal joy into a global online trend. It now serves as a key tool for eCommerce...
Influencer kits are the modern-day equivalent of sales kits. They offer a cost-effective way to present your new product to a targeted audience. These kits are a tangible representation of your brand. They are a portfolio showcasing your business’s products and services while serving as...
Packaging can be theater, it can create a story.” — Steve Jobs One of the major struggles for most marketers is getting their target customers to notice the product. Product packaging plays a major role not only for brands in the retail environment but also...