These days, we hear a lot about UV rays and the need to protect ourselves from sun exposure so we don’t get wrinkles, discoloration and skin cancer. All of this is true, so be sure to grab some SPF 50 before you hit the beach. But, what’s good for our skin isn’t necessarily good for our packaging. The fact is that not all UV is created equal. When it comes to packaging, it is actually better to “UV” than not to “UV.” In fact, custom print finishes that use ultraviolet light to dry the ink offer several advantages over traditional coating methods. What do these UV-processed custom print finishes help you do that traditional finishes don’t? Glad you asked!