It’s hard to stay on top of the latest fashion trends. One day you’re in, and the next day you’re out. Unfortunately, falling behind on popular opinion can cost you far more than your cool reputation; it can also cost you in sales. Customers are constantly looking for new brands to try and different products to test. If your competition is better packaged than you, they will walk away with the sale. If you want to update your packaging, then “make it work” with these four trends.