Stimulate Your Senses

Stimulate Your Senses

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Stimulate Your Senses

All great product design takes sensory input into account. When automotive designers develop next year’s models, they appeal to their customers’ senses with every aspect of the driving experience. Car companies spend millions to make a closing door sound reassuringly solid, improve the feel of the upholstery and even add engine noise to bring the finished product in line with what customers expect to see, hear and feel. Sensory appeal is an integral part of brand identity, and not just for car makers. The effort that goes into product design should also stimulate customers’ senses even before they open the box. Is your packaging a feast for the senses, or does it leave your customers hungry for more?