Your product packaging is often just as important as the product itself. It’s the first thing customers see, touch, and interact with before they ever experience what’s inside.
A great design can build excitement, reinforce your brand, and even turn buyers into loyal customers. Meanwhile, poor packaging can cause frustration, confusion, and a negative impression that lingers long after the product is used.
Let’s look at some of the best and worst product packaging examples throughout history and what makes them stand out—for better or worse.
Best and Worst Product Packaging of All Time
Not all packaging is created equal. Some brands have mastered the art of eye-catching, functional, and innovative designs that enhance the customer experience.
Others have made choices that, while memorable, left consumers annoyed or confused. Below are some of the most talked-about packaging successes and failures.
Great Product Packaging Examples
Many brands have turned packaging into an art form. These are a few standout designs that left a lasting impression:
Ineffective Product Packaging Examples
While many brands excel at packaging, some designs leave customers confused or frustrated. Here are a few notable examples:
What Can We Learn from These Packaging Hits and Misses?
The best packaging designs share a few key qualities: they are functional, visually appealing, and enhance the customer’s experience. Great packaging aligns with a brand’s identity while making the product easy to store, open, and use.
Conversely, ineffective designs fail because they frustrate, confuse, or disappoint consumers. Lousy packaging can hurt a product’s reputation, whether caused by excessive waste, poor functionality, or a departure from an established brand identity.
Creating Packaging That Stands Out
At Fastkit, we craft premium packaging solutions that captivate customers and uplift brands. Our in-house production allows us to maintain strict quality control. At the same time, we can deliver custom packaging that meets your brand’s distinct needs.
The proper packaging can make a lasting impression—we’re here to help you create designs that do just that. If you’re looking for packaging that enhances your product and strengthens your brand, let’s bring your vision to life.