The New Year may mean new possibilities for your brand, but it can also bring new challenges. Whether your competitors are ramping up their marketing efforts or you’re getting ready to launch new products, crafting success in 2015 means working on the never-ending project of brand management. Nothing is more important than brand image when it comes to attracting new buyers and building loyalty among your current customers. This year, resolve to better your brand by truly making your products stand out via innovative, eye-catching packaging design.