Make Your Holiday Product Display Shine

With the holidays fast approaching, the sparkle of tinsel and the glow of colored lights will soon be competing for attention with your products at the shelf. So, you’d best have a plan for creating a point of purchase display that will outshine the glitz and glamour of the season – not to mention, the competition. With higher-than-average sales this time of year – stacked up against higher-than-average competition from equally ambitious brands – point of purchase displays just wouldn’t be the place to cut corners during the holidays. In fact, your POP displays would be a bad place to take shortcuts any time of year.