Maybe you’ve wondered why your >beauty products are often wrapped in pink or purple packaging or why major soda manufacturers package their products in bold colors such as blue and red. The answer is simple: It’s all about color psychology. Whether or not you know it, the colors that surround you on a daily basis can have a significant impact on your mood and can determine your positive or negative feelings towards brands, billboards and buildings. As you set your branding priorities for 2015, be sure to make the most of your brand’s opportunities by keeping a close eye on color.