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All about Influencer Kits

All about Influencer Kits

Influencer kits are the modern-day sales kits. They are a cost-effective strategy to get your new product in front of your target audience. An influencer kit is essentially a tangible representation of what your business and products are all about—a portfolio of your business’s products and services that is given to an influencer.

Engaging in influencer outreach campaigns is one of the most effective ways for your brand to ultimately communicate its message and get into the spotlight. Sending a lovely custom influencer kit to Instagram celebrities and being featured in unboxing videos is a great way to get maximum exposure!

Who is an influencer?

An influencer is an individual in your niche or industry who sways your target audience often through social media channels such as Instagram, Facebook, Twitter, etc. According to Sprout Social, “Influencers have specialized knowledge, authority or insight into a specific subject. Their pre-existing presence in a niche makes them a useful launching pad for brands in search of credibility. 85% of marketers engaged in influencer marketing in 2017 and 92% said their campaigns were effective.”

What is influencer marketing?

Influencer marketing, also known as influence marketing, is a type of marketing that utilizes the popularity of specific key individuals who have a fanbase, which is often the target audience of a brand. Consider it a response to the changing social environment and digital space accessed by people. Anyone with an Internet connection and a smartphone or computer can reach millions of followers or audiences through different social media channels such as Snapchat, YouTube, Facebook, Instagram, and whatever platform they prefer. To promote their products and keep up with the trend, savvy businesses are engaging with influencers in different ways, mostly through influencer kits.

What are influencer kits?

Influencer kits or influencer boxes are social marketing tools to promote a product through influencers. These promotional kits are designed and created to give that great reveal or presentation to the products in which social media influencers facilitate the unboxing. Instead of specifically selling directly to a consumer, influencer kits are designed to appeal to a market segment—the influencers. They should include content that appeals to influencers and, by proxy, their audience. It is important that the construction of the kit should also embody the brand.

How do you come up with an unboxing marketing strategy?

As part of the entire process of developing an influencer marketing strategy, there are a couple of questions you need to ask yourself.

What are the items to include in the influencer kit?

Regardless if you are having a new product launch or a seasonal campaign, your influencer kit needs to contain enough incentive to instantly capture interest, stir excitement, and gain maximum exposure without giving too much away.

Pro-tip: Develop a theme for your influencer package to present a well-thought-out campaign.

To whom will you send your influencer kits?

The recipients of your influencer kits are dependent on how valuable or unique your product and unboxing kit will be. If you have the budget to give away a valuable influencer kit, you can target influencers with a large fanbase. Otherwise, you can still benefit from reaching out to micro-influencers who will appreciate your product while also generating interest in it.

Do you want an influencer kit that wows? Are you ready to start building your brand through well-designed, high-quality influencer kits? Get in touch with us for bespoke custom packaging and we’ll help your brand go viral!