What’s Your Type?
When it comes to typography, Arial and Times New Roman are so yesterday. Fonts have come to the forefront of packaging and branding, and new styles are constantly being created. The type you choose makes the difference between a box that is just fine and product packaging that is so outrageously awesome that customers not only love your brand and purchase your product, but keep and reuse the box it came in!
So, take your time deciding on the look you want. You have a multitude of fonts to choose from, making it easier in one sense and harder in another to find the one that best suits the personality of your brand. Luckily for you, Fastkit is here to help you use today’s trends to create custom packaging that makes your product stand out. So, let’s take a look at some of the more popular typographic trends that are making the rounds in 2014.
This Year’s Hottest Type Trends
Big, bold, standout fonts are in this year. These fonts look just as good surrounded by lots of empty space as they do displayed against busier stylized, filtered or realistic background images. In today’s creative space, simplicity rules, with presentations running the gamut from flat designs and disarmingly simple sans serif typefaces to more natural-looking hand printing or brush-stroke-inspired fonts displayed against one of this year’s more popular backgrounds. A generous smattering of eclectic typographic combos is also popping up fairly consistently just to keep things interesting.
Trendy Type Styles & Design Themes
The typographic and design principles that dominate the advertising landscape this year are delivering some striking product labels and packaging. Here are several popular themes:
- Big, bold type, often all upper- or all lowercase
- Flat, clean, minimalistic package designs
- Hand-printed style or brush-stroke look fonts
- Cutout fonts on plain, dual-layer packaging
- Text all over label or package
- Eclectic (but complementary) font combos
Take Your Pick
No matter which font type you choose, consider accentuating it with lots of “white” space — aka, black space, orange space, or whatever color space. (You get the idea.) A solid-color background is one of the best — and simplest — ways to highlight your text and add drama to your message. On the other end of the spectrum, the writing-all-over-the-package trend is also creating product presentations that are turning heads this year.
So, take your pick. The sky’s pretty much the limit when it comes to type styles and the creative ways you can use them in 2014. At Fastkit, we love that, and we love helping you make the most of the latest typography trends.
What’s your type? Let us help you find out.
Written by Jose Fernandez