Show Me The Goods
While most ladies and gentlemen are told to leave something to the imagination when they hit the town, we regularly get requests for completely clear packaging so clients can display their products for the whole world to see. In fact, just leaving a small window for people to peek into can draw curious customers who are eager to see what’s hidden away. There are many pros for this type of packaging, but here are a few that we encounter most often.
Clear Packages Build Trust
When you use clear packaging, your customer knows exactly what they’re getting when they open the box. Have you ever opened a bag of chips and found the bag was only filled halfway? Plastic packaging could have prevented you from buying it and making the mistake that it was a quality product.
By opting for clear packaging, you’re standing by your product. You know that you’re offering high quality items, and you want everyone to see them.
There Are No False Promises
Like the half-filled potato chip bag, opaque packaging lets your customers set their own expectations for what’s inside. They might assume the products inside are a different size than they actually are, or that there’s more included than you planned. With a clear case, you reduce the risk of an unhappy customer because their expectations weren’t met.
Your Customers Don’t Have to Open the Box
Unlike traditional boxes, where the recipient has to pull out the packaging and all of the contents to see what’s inside, clear packaging lets people see exactly what they’ve received without having to break open the box or envelope. We’ll work with you to make sure everything within your package is displayed clearly, so there aren’t any surprises when your customers finally decide to buy and use it.
Clear Packaging Adds a Professional Feel
Even if you just use a clear divider for a presentation, using a window creates a professional feel and adds to what you have to say. This tactic, along with lamination, shows that you’ve carefully considered how you want your message or product displayed, and that you work with the customer in mind.
You don’t need to have plastic covers to succeed in business, but they’re a simple, and relatively inexpensive way to add some flair to your presentation or product display. Next time you’re brainstorming, consider adding a clear casing or window to see how it changes your overall display.