Blog


Don’t Stop Short of the Finish Line

03

Sep 2014

Don’t Stop Short of the Finish Line

Product packaging offers companies a unique opportunity for attracting the customer’s attention. In this game, combining the elements of size, shape, color, material, and design can be your key to crafting the perception you want consumers to have of your brand: aka, your product’s persona. Yet, when you’ve done all that, one key element is still missing: the finish. In fact, finish is that bit…

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Educate Yourself on Quality

19

Aug 2014

Educate Yourself on Quality

When it comes to offering your products on the open market, nothing matters more than first impressions. Today’s consumers are surrounded by visually striking product packaging and ads every day. From familiar logos like the red and white of Coca Cola to bold new packages, what catches the eye also catches the dollar. For businesses, this means that it’s no longer enough to offer a…

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What’s Your Type?

14

Aug 2014

What’s Your Type?

When it comes to typography, Arial and Times New Roman are so yesterday. Fonts have come to the forefront of packaging and branding, and new styles are constantly being created. The type you choose makes the difference between a box that is just fine and product packaging that is so outrageously awesome that customers not only love your brand and purchase your product, but keep…

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Working Our Magic

22

Jul 2014

Working Our Magic

When Bacardi came to us with Le Melon for Grey Goose, we couldn’t wait to get our hands on it. Every one of our Bacardi pieces so far have had flair and class, and for the Grey Goose Le Melon launch party we wanted to take packaging design to the next level. Grey Goose’s new flavor of premium liquor is dubbed “the fruit of kings,”…

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Love & Hate – What Makes a Brand Successful

18

Jul 2014

Love & Hate – What Makes a Brand Successful

In branding, what works and what doesn’t is what determines whether a product — or an entire brand — is loved, hated, or relegated to the annals of obscurity. So what makes the difference between the brands you remember and the ones you never noticed in the first place? The Brands You Love ”Olympic brands” are brands that blaze a trail, setting an example for…

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