At some point in their lives everyone has danced to Sir Mix-a-Lot or had to stop, collaborate, and listen to Ice Ice Baby, but when these one-hit-wonders failed to innovate, their careers tanked. Today, these artists are known for reality TV appearances and questionable commercials. If you sit on your laurels now that you’ve launched a new product or redesigned your logo, you might join…
Elle Woods had the test scores and GPA to get into Harvard Law, but her pink resume spritzed with perfume ultimately lead to her acceptance. If Legally Blonde taught us anything, it’s to focus on the fine details and finishing touches of any project. Little additions can go a long way, which is why we sit down with each of our clients to figure out…
All great product design takes sensory input into account. When automotive designers develop next year’s models, they appeal to their customers’ senses with every aspect of the driving experience. Car companies spend millions to make a closing door sound reassuringly solid, improve the feel of the upholstery and even add engine noise to bring the finished product in line with what customers expect to see,…
In every relationship, there comes a point where comfort can turn into boredom if you aren’t careful to add some spice. That’s true for the relationship between you and your customers too. When they look at your packaging and presentations, do they see more of the same, or are you giving them the novelty they crave? Don’t let your brand get stale. Show it some…
We pride ourselves on giving you expertly finished packaging, but what makes that sleek, clean-lined box or binder happen? The details of binding, turning and embossing could fill a book – an expertly bound one, of course – but a quick peek behind the curtain reveals some of the steps in the process of going from paper and cardboard to something spectacular. Planning and Design…
