Your package is the first impression you give to customers, whether they’re picking up a box off the shelf or opening a binder to review a presentation. You can entice them and wow them with your quality, or you can bore them with something they’ve seen before. It all depends on which custom packaging company you choose. We don’t believe in standard packages that work…
We’ve all heard that you shouldn’t judge a book by its cover, but your customers may have little choice but to evaluate your product based on the packaging. The right packaging will convey your brand’s personality and give a sense of the audience or environment that your product is right for. Carefully consider the message that you’re sending with your packaging to determine whether it’s…
In many ways, your product packaging is just as important as what’s inside. The package often serves as your first point of contact with the customer. Are you charming your buyers, or simply frustrating them with your choices? Consider some of the best and worst approaches to product packaging and see where your products fall. Worst: Inaccessible Boxes Plastic casing, impossibly tight zip ties, and…
It’s hard to stay on top of the latest fashion trends. One day you’re in, and the next day you’re out. Unfortunately, falling behind on popular opinion can cost you far more than your cool reputation; it can also cost you in sales. Customers are constantly looking for new brands to try and different products to test. If your competition is better packaged than you,…
If you’re looking to blend in among other average performers while your competition passes you by, there’s no better option than a square box. These packages are the camouflage of the marketing world, making sure brands are hidden safely where no one can find them. However, if you’re looking to grab your customer’s attention and get picked above the rest, think outside the box and…
