A Look Behind the Curtain

A Look Behind the Curtain

We pride ourselves on giving you expertly finished packaging, but what makes that sleek, clean-lined box or binder happen? The details of binding, turning and embossing could fill a book – an expertly bound one, of course – but a quick peek behind the curtain reveals some of the steps in the process of going from paper and cardboard to something spectacular.

Planning and Design

Every project starts with great design before it reaches the factory floor. During the design phase, you work with experts to help you refine and align your product packaging or presentation with your brand identity. Making wine labels that evoke Tuscan vineyards or presentation folders that feel as high-tech as the software you’re marketing begins here. When you and your designer have narrowed down your top choices, you’ll see samples and can choose the winning design. Then, it’s off to production.

Turning and Mounting

The same techniques artisans used to make books into hand-held masterpieces still go into packaging and presentation today. Historically, bookbinders hand-cut leather or linen a little larger than the book’s board cover and turned the excess around it to create a smooth, durable edge. Today, the turned-edge construction on your presentation binders is essentially the same but with machined precision behind it.

After turning the cover’s edges around the board, a bookbinder would choose end-papers to mount. Mounting, or positioning and gluing interior and exterior elements to create a finished product, takes more skill than you might think. Binders spent years learning how to pick coordinated colors, bring different materials together and use the right adhesives for the job. The same thought goes into creating binders and boxes now, but the bookbinders of Dickens’ time never had the options you’ll find today.

Finishes and Foils

Laminated pages, foil-embossed packages and textured surfaces speak volumes about a product or presentation even before it’s opened. With film lamination, a protective outer layer goes over papers, posters, labels, maps and menus. Laminating does more than protect surfaces; it can also give printing and packaging a new layer of style. Anti-glare finishes, satin surfaces and textured films make a visual and tactile impact on your audience.

Embossing and debossing bring a new dimension to packaging with imprints that are set into or raised from the surrounding surface. Give your text or logo subtle elegance with blind embossing that creates a sophisticated tone-on-tone design, or amp it up with registered embossing that adds reflective foil or brilliant color to the image. Our in-house embossing and debossing equipment includes a heated stamper to create lasting impressions, a Kensol press that produces detailed foil work and a state-of-the-art Ijima press that can handle large pieces.

That’s just a glimpse of all the possibilities you have for creating memorable packaging and presentations. Die-cutting, windowing, structural design printing and other techniques transform simple materials into a finished product that gets noticed. Create your own custom packaging with Fastkit today!