Resolve to Make Your Products Stand Out
The New Year may mean new possibilities for your brand, but it can also bring new challenges. Whether your competitors are ramping up their marketing efforts or you’re getting ready to launch new products, crafting success in 2015 means working on the never-ending project of brand management. Nothing is more important than brand image when it comes to attracting new buyers and building loyalty among your current customers. This year, resolve to better your brand by truly making your products stand out via innovative, eye-catching packaging design.
Stand Out: Resolve to Be Visible
Your company’s products may be more valuable than the boxes in which they’re packaged, but they’ll never fly off the shelves if consumers don’t love how they look. Like it or not, appearances do matter, and the idea that you can’t judge a book by its cover is passe on today’s competitive consumer market. Consumers will and do judge your products by their packaging, so take the time now to resolve to increase your brand visibility in 2015.
As you work to make your products stand out from those of your competitors, it’s essential to think outside the box. When designing new packaging, you should keep your past successes in mind. Draw inspiration from packaging campaigns that have been particularly successful and make a list of brand identifiers that have worked well for you in the past. As you do so, though, don’t forget that the New Year is also a time to embrace new ideas. Don’t be afraid to walk on the cutting edge of packaging design.
Playing it safe can have serious repercussions when it comes to brand success. You might feel more comfortable choosing a run-of-the-mill packaging design for a new product, but today’s consumers don’t live in a run-of-the-mill world. The more consumers dive into social media, the more design savvy they become. Remember that the buyers who will determine your success constantly see new ads and packaging designs on their virtual networks.
Standing out as a brand will mean resolving to take chances. Instead of sticking with safe, standard packaging for your product, go boldly into the future and choose an engaging, unique package design that consumers won’t be able to shut up about. After all, nothing is better when it comes to selling your products than word of mouth. Work with FastKit to create a package that truly stands out, and your brand will see all the benefits of aesthetics-driven exposure on the consumer market in 2015.