Every business leader knows that first impressions are critical to success. After all, no executive ascends the corporate ladder without making strong impressions on employers and colleagues. Yet as much as first impressions matter, it’s essential that any company focuses not just on making a great initial impression but also on making an impression that sticks with consumers. Making a lasting impression means securing the…
Successful event planning means using all the creative and practical powers at your disposal to draw the people you invite in, making your event irresistible. By creating custom event invitations that become more an extension of the event itself than an afterthought, you can stir up a sense of excitement and build anticipation that makes any event feel like the go-to gala of the season….
Maybe you’ve wondered why your beauty products are often wrapped in pink or purple packaging or why major soda manufacturers package their products in bold colors such as blue and red. The answer is simple: It’s all about color psychology. Whether or not you know it, the colors that surround you on a daily basis can have a significant impact on your mood and can…
The New Year may mean new possibilities for your brand, but it can also bring new challenges. Whether your competitors are ramping up their marketing efforts or you’re getting ready to launch new products, crafting success in 2015 means working on the never-ending project of brand management. Nothing is more important than brand image when it comes to attracting new buyers and building loyalty among…
