To make great art, an artist needs the right tools. For better boxes, we have an exciting new tool of our own: our new Automatic Rigid Box Line system. It’s one of only three in the northern hemisphere, and after seeing one in action in Dusseldorf, Germany, our owner and president Jose Fernandez had to have it. Inside Our Tool Box Flawless turned-edge construction, smooth…
It’s no secret that packaging helps sell your products. When it comes to cosmetics, nothing could be more accurate. There’s no way to sell products designed to make women feel beautiful if they’re wrapped in ugly packages. In the cosmetics industry more than any other, beauty truly is skin deep. Unattractive packaging doesn’t just make consumers cringe, it actually sends them running down the aisle…
Product packaging offers companies a unique opportunity for attracting the customer’s attention. In this game, combining the elements of size, shape, color, material, and design can be your key to crafting the perception you want consumers to have of your brand: aka, your product’s persona. Yet, when you’ve done all that, one key element is still missing: the finish. In fact, finish is that bit…
