It takes an insane level of design savvy, a fearless imagination and deft follow-through to create packaging that’s off-the-charts successful. It also requires a packaging designer who perpetually – and maybe even a bit obsessively – keeps a finger on the pulse of emerging industry trends. This, in a nutshell, is what branding is all about. And even more so, as 2014 draws to a close and we stand on the threshold of a “brand” new year, this will be the core driver for every successful rebranding effort.

New Year, New Look: 2015 Packaging Design Trends