Monthly Archives: October 2016


Little child boy plays astronaut. Child on the background of sunset sky. Child boy in an astronaut costume standing on the roof of the house and looking at the sky and dreaming of becoming a spaceman.

21

Oct 2016

Does Your Brand Packaging Represent Who You Are?

We’ve all heard that you shouldn’t judge a book by its cover, but your customers may have little choice but to evaluate your product based on the packaging. The right packaging will convey your brand’s personality and give a sense of the audience or environment that your product is right for. Carefully consider the message that you’re sending with your packaging to determine whether it’s…

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Color shot of a young man looking through a card board, a device with which one can experience virtual reality on a mobile phone. guy smiling

11

Oct 2016

Some of the Best and Worst Product Packaging of All Time

In many ways, your product packaging is just as important as what’s inside. The package often serves as your first point of contact with the customer. Are you charming your buyers, or simply frustrating them with your choices? Consider some of the best and worst approaches to product packaging and see where your products fall. Worst: Inaccessible Boxes Plastic casing, impossibly tight zip ties, and…

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