Monthly Archives: February 2015


Stimulate Your Senses

17

Feb 2015

Stimulate Your Senses

All great product design takes sensory input into account. When automotive designers develop next year’s models, they appeal to their customers’ senses with every aspect of the driving experience. Car companies spend millions to make a closing door sound reassuringly solid, improve the feel of the upholstery and even add engine noise to bring the finished product in line with what customers expect to see,…

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Spice It Up in the Boardroom

12

Feb 2015

Spice It Up in the Boardroom

In every relationship, there comes a point where comfort can turn into boredom if you aren’t careful to add some spice. That’s true for the relationship between you and your customers too. When they look at your packaging and presentations, do they see more of the same, or are you giving them the novelty they crave? Don’t let your brand get stale. Show it some…

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A Look Behind the Curtain

04

Feb 2015

A Look Behind the Curtain

We pride ourselves on giving you expertly finished packaging, but what makes that sleek, clean-lined box or binder happen? The details of binding, turning and embossing could fill a book – an expertly bound one, of course – but a quick peek behind the curtain reveals some of the steps in the process of going from paper and cardboard to something spectacular. Planning and Design…

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