Monthly Archives: July 2014


Working Our Magic

22

Jul 2014

Working Our Magic

When Bacardi came to us with Le Melon for Grey Goose, we couldn’t wait to get our hands on it. Every one of our Bacardi pieces so far have had flair and class, and for the Grey Goose Le Melon launch party we wanted to take packaging design to the next level. Grey Goose’s new flavor of premium liquor is dubbed “the fruit of kings,”…

Read More


Love & Hate – What Makes a Brand Successful

18

Jul 2014

Love & Hate – What Makes a Brand Successful

In branding, what works and what doesn’t is what determines whether a product — or an entire brand — is loved, hated, or relegated to the annals of obscurity. So what makes the difference between the brands you remember and the ones you never noticed in the first place? The Brands You Love ”Olympic brands” are brands that blaze a trail, setting an example for…

Read More


17

Jul 2014

Inside the Mind of a Creative Powerhouse

Owner and President of Fastkit, Jose Fernandez, got his start making binders in the 80s and has since grown his business into one of the leading custom packaging companies nationwide. What drives Jose and his company’s success? Find out from the mastermind himself. Greatness Inspired Being in Miami, Jose and his staff are surrounded by avant garde design every day. “Miami has the best designers…

Read More


Put Your Best Face Forward

14

Jul 2014

Put Your Best Face Forward

Just like your face, product packaging is a major part of what defines you – your product and your company. When it comes to cosmetics and skincare, packaging not only reflects your brand but also the results that your product will bring your customers. That’s why we knew that elegant and lustrous yet simple packaging would be perfect for Dermarose. Clean. Soft. Luminous. These are…

Read More


Demand Attention through Creative Product Packaging

09

Jul 2014

Demand Attention through Creative Product Packaging

  Product packaging is key to effectively marketing your brand. Knowing how to make your product stand out in a sea of similar merchandise requires skill, experience and a bit of the Midas Touch. It takes plenty of practice to know which design features make your packaging stack up favorably against the competition. To put it simply, creating amazing packaging means understanding what grabs consumer…

Read More



Page 1 of 212